College launches 'community' ad campaign
Central Piedmont understands there are so many traditional age students and adults in Mecklenburg County with questions about the future. “Will they be able to go back to or start college?” “Is it time to make a career change to something with greater consistency and stability?”
With this in mind, the college’s Communications, Marketing, & Public Relations team worked with the Charlotte marketing and advertising agency, Mythic, to produce 60-second, 30-second, and 15-second “community” commercial spots.
The team asked faculty, staff, and students to submit content showing how they were coming together while apart during this unprecedented time.
Communications, Marketing, & Public Relations received a number of responses and submissions, which were incorporated into the ads that will run across Charlotte, on network and cable tv, as well as on digital/streaming platforms, YouTube, Instagram, and Facebook.
The ad's message is simple. It highlights Central Piedmont’s sense of community, and that when a student chooses to attend Central Piedmont, they immediately become a part of something bigger – an institution, a community, that will help them conquer possibility.