Creating a New Social Media Community

Introduction

Thank you for your interest in establishing a social media presence for your CPCC student initiatives. Social media is an exciting way to reach your audience and it’s a crucial part of the College’s communications mix. The use of social media has become a popular and effective way to promote interests to a wide variety of people. CPCC manages a number of official communities on many popular social networking services including Facebook, LinkedIn, Twitter, YouTube and Google+. We encourage students to explore and fully utilize our existing social media services and online communities before creating a new community.

Student Organizations

Student organizations that want to create new communities must consider the following points before using social media:
  • Do you wish to primarily communicate with the members of your student organization?
    Many student organizations find that they are communicating with other members. Often they are reminding people of meeting dates and times, asking them about organization business, reminding them to complete tasks, etc. For this purpose, having a closed Facebook group instead of a public page or profile is the preferred method. Student leaders can approve members and have the most effective conversations with the most relevant individuals. Google+ contact circles and "hangouts" may also be beneficial for group collaboration and virtual meetings. Please consult your Student Life Coordinator if you have questions.
  • Do you wish to only reach the campus your student organization is housed at?
    If your message is primarily relevant to your campus (maybe you want to promote an upcoming event, fundraiser, speaker, etc.), the Student Life Coordinator on your campus can post your message through the social media site(s) affiliated with your campus. This is helpful when your message applies only to students and staff on your campus.
  • Do you want to reach a larger audience with your message? Is it relevant on all campuses?
    If you wish to reach a college-wide audience, and your advisor and the campus Student Life Coordinator agree, you can submit your message to be included on the official CPCC presences. Student Life staff can help you with this decision.

 

Guidelines and Expectations

Online behavior on behalf of officially recognized student organizations is subject to related College policies and best practices for online communications, click here to review these standards and recommendations.

Procedures

  • Step 1. CPCC student organizations wishing to have an online presence must make their requests on the Student Organization Request Form (SORF). Student Life must approve all sites prior to activation. The Student Life Coordinator will then followup with a discussion, including the student leaders and the Advisor. Considerations to the points mentioned in this section will serve as a guide to the discussion.
  • Step 2. The Student Life Coordinator will inform CPCC Community Relations & Marketing Services of any new social media site and/or group, and will reflect the change on the student organization’s SORF.
  • Step 3. It is required that a designated Student Life staff person be included as an administrator to any CPCC student organization social media site, in the event that content should be removed or for termination of the site, group, etc. CPCC and Student Life have the authority to request deletion of unauthorized sites affiliated with the College. Please note that College policy regarding social media may change at any given time. Student Life will always default to the guidelines set forth by CPCC Community Relations & Marketing Services when working with social media.

 

Additional Resources

For more information regarding best practices and processes for marketing student organizations, please review the "Student Organization Equip Handbook" produced by CPCC Student Life. We look forward to working with you on your social media needs. Thank you for your continued support of CPCC.