Welcome to the Marketing and Retailing Department at Central Piedmont Community College where we have degree and certificate programs that meet the needs and interests of students and businesses in our community. Upon completion of our degree or certificate programs students should be able to:
- Identify, analyze and evaluate how consumer needs are transformed into goods and services.
- Students will be able to apply key marketing concepts to real world situations and explain how these concepts impact product, price, promotion and distribution decisions.
- Students are able to critically analyze the marketing environment, evaluate feasible alternatives and create a strong marketing strategy and or plan.
Students have a choice of pursuing our Associate in Applied Science Degree (A.A.S.) in Business Administration with a concentration in Marketing and Retailing or our Certificate in Event Marketing which can also be applied to the A.A.S. Degree in Business Administration with a concentration in Marketing and Retailing.