Social Media Guidelines

CPCC social media guidelinesCommunity Relations and Marketing Services (CRMS) has established social media guidelines for individuals, departments or units that have official college-related social media accounts. Any questions should be directed to socialmedia@cpcc.edu

Purpose of these Guidelines

Central Piedmont Community College (CPCC) supports the need for a strong social media presence. The college encourages collaboration and participation from departments, offices, areas and other college-related entities to enhance our social media presence.

CPCC has developed these guidelines and a required application process to to ensure the college is represented in the most effective and strategic way, to protect the institution and to assist CPCC entities in the creation and management of their social media accounts. These guidelines require:

  • Officially-recognized CPCC social media accounts must begin through an application process.

  • Each social media account will have responsible administrators. All institutional pages must identify at least one full-time employee who is appointed to be responsible for content. All sites must have Community Relations and Marketing Services staff as a top-level administrator.

  • Each officially-approved account must include a disclaimer statement (listed below) in their “About section” regarding content and opinions contained on the site.

  • CPCC, Community Relations and Marketing Services and employees identified as account administrators reserve the right to remove any content and/or social media page for any reason, including but not limited to, content deemed threatening, profane, obscene, a violation of intellectual property rights or privacy laws, off-topic, a violation of CPCC policy, commercial or promotion of organizations or programs not related to or affiliated with the college, or otherwise injurious or illegal. Users are fully responsible for the content they load on any of CPCC's social media sites.

  • Best practices for social media accounts should be considered and implemented.

Application of these Guidelines

These guidelines apply to social media accounts created by Community Relations and Marketing Services for official college business purposes.  Only division- or ESS-level departments and offices are eligible to maintain their own accounts independent of CPCC’s college-level social media accounts. These accounts include possibly Facebook, Twitter, Instagram and LinkedIn at the discretion of Community Relations and Marketing Services. Community Relations and Marketing Services will have the final say in which accounts are granted.

Student organizations that wish to create social media accounts must be registered through the Office of Student Life. These student organizations are eligible to maintain a Facebook group only.

All officially-recognized social media accounts will be publicly listed in the college social media directory.

Exemptions from these Guidelines

These guidelines only apply to social media accounts created and approved by Community Relations and Marketing Services. It does not apply to private social media accounts. College employees, students, units and departments are responsible for ensuring content posted by, or on behalf of, any unit or department adheres to all CPCC policies and to all appropriate federal and state laws.

College employees or students that post via private accounts should make it known their views are not representative of the college, if posting college-related information.

Social Media Disclaimer Statement

CPCC reserves the right to remove any content and/or social media page for any reason, including but not limited to, content deemed threatening, profane, obscene, a violation of intellectual property rights or privacy laws, off-topic, a violation of CPCC policy, commercial or promotion of organizations or programs not related to or affiliated with the college, or otherwise injurious or illegal.

Use of Social Media Accounts for General Business, Marketing and Communications

Community Relations and Marketing Services will provide training on these guidelines, basic social media platform overview and best practices.  Community Relations and Marketing Services will manage the application process, college-level accounts only, update the social media website and official social media directory.

Administrators may contact Community Relations and Marketing Services at any time for consultation.

The following requirements apply to all college social media accounts:

  • Upon approval of the social media application, a standardized profile picture will be used to align with college branding. If Community Relations and Marketing Services has already approved a logo for your department/office, it will be used in place of the standardized profile picture.

  • All social media accounts officially recognized by CPCC must have at least two full-time employees as administrators at all times, in addition to Community Relations and Marketing Services administrative access, to ensure adherence to these guidelines.

  • Should an account administrator leave the college for any reason or no longer wishes to be an account administrator, it is that area’s responsibility to designate another full-time employee to take their place and notify Community Relations and Marketing Services to remove the former employee’s administrative permissions to the site.

  • Departments, offices, other CPCC entities and employees identified as account administrators are responsible for managing and monitoring content of their officially-recognized social media accounts. Administrators are responsible to remove content that may violate CPCC policy, FERPA and/or state or federal laws.

Content and Conduct Guidelines

  • Advertising on behalf of external vendors is prohibited.

  • Do not post confidential or proprietary information about the college, its students, employees or alumni.

  • You may post any content that is not in conflict with federal privacy requirements, including FERPA, HIPAA and college privacy and confidentiality policies. Employees and/or students who share confidential information do so at the risk of disciplinary action and personal liability.

  • Do not use the CPCC logo or any other college images or iconography on personal social media sites.

  • Make sure posts are not inappropriate, threatening, harassing, derogatory, hateful, indecent, profane, obscene, defamatory or otherwise disruptive in nature. Do not post images/videos that are inappropriate, incriminating or depicting hazing, sexual harassment,, vandalism, stalking, underage drinking, illegal drug use or any other inappropriate behavior/language.

  • Do not post any content, information or images that violate state or federal law.

  • College computers and time on the job are reserved for college-related business in accordance with 6:20 Use of CPCC Information Technologies.

  • Representation of your personal opinions as being endorsed by the college or any of its organizations is strictly prohibited. You may not use the college’s name to promote any opinion, product, cause or political candidate. Be sure to include the statement: "this is my personal opinion and not necessarily that of the college" when necessary.

  • When using or posting online material that includes direct or paraphrased quotes, thoughts, ideas, photos, or videos, always include citations. Provide a link to the original material if applicable.