Market Research: Get the Right Data to Make the Right Decisions
It's a must for all successful business owners to know their markets, competitors, customer wants and needs. Why do people buy particular products and services? What will it take for me to be competitive in the marketplace? Take the first step toward success by discovering the answers to questions like these using proven research and data collection methods. Learn a broad range of market research tools-including questionnaire design, focus groups, observational research, and secondary research sources that will give you the insights you need to identify opportunities and threats in your industry, gain a competitive advantage, and develop products and services that sell.
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