National graphic design organization features CPCC student’s work on website
The American Institute of Graphic Arts (AIGA) recently featured an awareness campaign created by Trey Bates, an Advertising + Graphic Design student at Central Piedmont Community College (CPCC), on its website at http://www.aiga.org/case-study-like-this-box/. The campaign, titled “Like this Box,” strives to raise awareness of homelessness and support the efforts of Supportive Housing Communities, a non-profit agency located in Charlotte, N.C., dedicated to providing affordable housing that alleviates homelessness and human suffering.
Supportive Housing Communities is able to accomplish this goal through its McCreesh Place, a single-room occupancy, apartment complex for homeless, disabled men. Bates learned about McCreesh Place while attending a CPCC IGN1TE program in January 2013. The college’s IGN1TE program seeks to educate, empower and engage students in creating change both on campus and within the community by connecting them to a local non-profit agency. Following his first meeting with the volunteer coordinator at McCreesh Place, Bates decided to “design for good” on the issue of homelessness and create the “Like this Box” campaign.
In addition to helping McCreesh Place’s cause, the campaign is also Bates’ senior project for his Design 4 class at CPCC. The campaign consists of four different collateral pieces – a billboard design, a mailer for distribution, a poster series and a book of quotes featuring the men of McCreesh Place. The campaign was created to accomplish three specific goals: bring awareness to the community about the plight of the four in 10 homeless who are living on the streets, in cars or in abandoned buildings; show how two local resources (Supportive Housing Communities and McCreesh Place) are helping put an end to homelessness; and show the public that the homeless are individuals just like everyone else.
Bates’s “Like this Box” case study features the “four in 10” statistic, printed on standard cardboard. The combination of the two elements visually communicated the campaign’s objectives in an effective and compelling manner, attracting the attention of the AIGA and a feature placement on its website after Bates submitted it to the professional organization for consideration.
“This project brought out my passion and desire to end homelessness,” said Bates. “Because of CPCC’s curriculum and the support I received from my instructors and McCreesh Place, I was able to complete the campaign and make an impact in the community. I am thrilled with the project’s success and the recognition it as received, and I look forward to continuing my work with Supportive Housing Communities in the future and its mission to end homelessness forever.”
Bates expects to graduate from CPCC in December 2013 with an associate degree in advertising and graphic design. Following commencement, he wants to grow his design company – GB3 DESIGN – and provide print, embroidery and screen-print design services to Charlotte’s small businesses.
To learn more about CPCC’s Advertising + Graphic Design program, please visit www.cpcc.edu/addesign.