CPCC students participate in 2015 College Phoenix Challenge

last modified Jun 02, 2015 01:52 PM
CPCC students participate in 2015 College Phoenix Challenge

(l. to r.): Daniel Gay, Josh Sigmon, Avery Speight, Caroline Davis Mike Stronauiolo and Andrew Winkenwerder

Six Graphic Arts and Imaging Technology + Flexography (GAIT) students participated in the 2015 College Phoenix Challenge held in Nashville, Tenn., on May 2.

Each year, a variety of two- and four-colleges from across the United States and Canada participate in the College Phoenix Challenge, a competition consisting of a year of intense research that culminates in presentations before a panel of industry judges.

During the competition, each team had to work with a local attraction to create and rebrand its product packaging and draft a marketing/branding proposal that detailed their objectives in the following areas: research, concept, design, graphics and execution.

The CPCC team, comprised of GAIT students Mike Stornaiuolo, Avery Speight, Josh Sigmon, Daniel Gay, Caroline Davis and Andrew Winkenwerder, selected Fishing Creek Creamery in Clover, S.C., as its client and worked diligently to research new containers for the business’s products, create a new brand identity for the organization, and develop a new design for their product labeling.

While the team walked away empty-handed during the competition, their work had a lasting impact on the creamery. As a result of the team’s solutions, the creamery was able to cut its cheese production time by nearly 25 percent – thanks to the team’s suggestion to change to a container design that was quicker and easier to fill – and is juggling multiple offers from area distributors who are now interested in carrying the creamery’s items based on its new product design and packaging.

“The competition was an amazing learning experience that pushed all of our students beyond their comfort zone,” said Zachery Blackburn, a Graphic Arts/Flexography instructor at CPCC. “While our students didn’t bring home a trophy, they were successful in what they set out to accomplish, which was to participate in the industry’s largest tradeshow, network with industry professionals and add a wonderful packaging line to their résumés.”

Special thanks to the following sponsors for supporting our students’ participation in the competition: Harper Corporation of America, DuPont, Anderson and Vreeland, Actega WIT, Fluid Sciences, Mark Andy, Parks Printing, J.R. Cole Industries, DIP Company, UPM Raflatac, Esko, Southern Graphics Systems, 3M, Flint Group, Flxon, and Rotometrix.

To learn more about CPCC’s GAIT program, please visit www.cpcc.edu/graphic-arts.