Step 3: Market Research

	Helpful Resources
1. What are the demographics of the target market?	Lynne Kilgore, Coordinator of Marketing Research in Marketing Services Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys)
2. Where is the market geographically?	Lynne Kilgore, Coordinator of Marketing Research in Marketing Services Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys)
3. Do other CC’s in NC offer this program?	NCCCS Educational Chart Marge Wilson, Assistant to the VP of Learning, can conduct a NCCCS Search. Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys)
4. Competitive Analysis (markets other than CC's)	Denise Wells and Lesley Shroyer, Institutional Effectiveness (for internal and external surveys)

A sample of Step 3 of the form is provided below.