Who Are The People in The Business?
The people in this industry are unique. They have a technical affinity and are usually very much at home working with their hands on printing presses and in the bindery department of printing firms. There are also sales and account representatives who communicate with the clients of the printing firm and act as the liaison between the two. Usually, they are very aware of all the printing functions and the costs of production. They function as the sales representative and spend as much outside the plant as they do inside. They interface with the plant manager and oversee the budget on the project.
What is the difference between Graphic Arts and Graphic Design?
The people in the graphic arts differ greatly from those in the graphic design industry. Think of them as both professionals, and in job function, much like an architect and a general contractor. The architect (graphic designer) conceptualizes the idea, renders the elevation and floor plans, picks out the colors, textures, and generally is responsible for the overall visual look and image of a project. The general contractor (graphic arts) takes the architects idea and builds it. Both work together closely to see that all of the necessary details are taken care of, and there is a mutual respect for each other's skills and professionalism. Our current program includes classes from Advertising and Graphic Design, which is a sister program here at CPCC.
What Kinds of Things Do They Do?
People in this industry are involved in various career areas in the printing, packaging and publishing businesses. They may work as press operators in the offset lithography, flexography or screen printing areas. They may also be employed as pre-press operations specialists or gain employment in the pre-flight departments of printers making sure of the accuracy of digital files supplied by graphic designers, art directors and other outside clients. They also may be employed as printing sales people calling on the type of clients mentioned earlier.
Where Are The Jobs?
The jobs in this industry fall in the following main printing areas:
- Offset Litho
- Screen Printing
- Pre-press & Digital Imaging Design Software and Color Mangement