Website Redesign Updates


Website Redesign banner

MAY 2018

Homepage designs for the new website were finalized in late March. Since then, Digital Communications has been working closely with BarkleyREI to design the interior templates, complete the content strategy for the overall tone and voice of the website, and to finalize the first two levels of the information architecture, or menu/navigation.

Behind the scenes, our team has been auditing content in every corner of the current website to document what currently lives on These audits will help inform what content is redundant, outdated, or important when we begin content migration to the new site.

Next week, we will launch a series of feedback activities for different audience groups to test the high-level information architecture. If you receive an email regarding this short survey, we would appreciate your participation.

In the coming months, the Digital Communications team will work with your account manager to schedule meetings with each client area to discuss how your content will be incorporated into the new website. Stay tuned for more information.

In the meantime, watch the Communicator for website redesign updates as the project continues to unfold.

Next steps:

  • Barkely REI will begin to code the website according to the approved designs.
  • Digital Communications will begin scheduling kickoff meetings with client areas to discuss content incorporation.


January brought exciting developments in website redesign project.

What’s in progress:

  • Final approval on homepage design concept
  • Final approval of information architecture (menu/navigation)
  • Content strategy presentation and approval

The project team from BarkleyREI visited Central Campus on January 26 to present two homepage concepts to Cabinet and the college’s executive leadership. In addition to a bold shift in our visual strategy, the overarching goal of our new homepage is to move from a tactical approach to a strategic one—providing clear pathways that align with user goals and messaging that tells the story of what CPCC can do for our students. This will further position the college as a valuable resource in the community.

We gathered feedback from both groups on the visual concepts and have provided recommendations to BarkleyREI. Simultaneously, the Digital Communications team has been working on feedback on the first round of information architecture recommendations. The proposed information architecture is a result of a combination of data points from feedback from the college community via town hall meetings and surveys, analytics from website traffic, and best practices in the higher ed landscape. The lower-level architecture  will be a work-in-progress until website coding begins later this spring.

BarkelyREI is also currently working to define an overall content strategy for the website.

While all of the engagement with BarkleyREI is happening, the Digital Communications team is also hard at work on our current site content inventory. We’re digging deep into the content areas to prepare for content reorganization and migration into the new site.

Next steps:

  • Mobile design presentation and approval
  • Internal template wireframe design and approval

November 2017

November was an important month in the development of the overall website strategy. Website surveys were emailed to all faculty, staff, and current students, along with a significant number of college alumni.  Nearly 2,500 responded within 3 days—a record response number according to our partner, BarkleyREI! All of the feedback from the surveys, the on-site town hall meetings and analytics data gathered the by the BarkleyREI team drives the vision for the new website. The goal of the new site is to:

Modernize to tell the story and purpose of CPCC in a clear, loud, and far-reaching way with a focus on: Impact, Innovation, Transformation, Hope, Excellence, and Student Success.

Next steps: BarkleyREI is at work reorganizing the navigation (or menu) for the new website. They’re also working on 2 design concepts for the homepage. These recommendations will be presented to the website redesign committee in late January. Check back here for updates on the progress.

October 2017

BarkleyREI was on site October 17 and 18 to conduct discovery town hall sessions with leadership from across the college. The sessions were designed to get feedback on what college leadership thinks are important elements of and how we can strategically focus our content to reach priority audiences. Groups included members from:

      • Learning Council
      • Outreach and Recruitment
      • Faculty
      • Student LIfe
      • Arts
      • Financial Aid
      • Admissions
      • Current students from the Student Government Association
      • Corporate and Continuing Education
      • Foundation
      • Services Corporation
      • And members of the core team from CRMS and ITS

To gather information from the rest of the college community, a short online survey will be emailed the week of November 6 to three groups: faculty/staff, current students, and alumni. Please participate as soon as possible because 1) we greatly value your feedback and 2) you could win two lower-level tickets to the December 17 Carolina vs. Green Bay home game.

Next steps: BarkleyREI will aggregate feedback from the town hall sessions and the surveys and also evaluate our website traffic on via Google Analytics. These data points will inform their information architecture recommendations. In short, the next milestone in the project is a recommendation of how to reorganize and restructure the site, resulting in a new and improved website navigation or menu.

September 2017

BarkleyREI has been awarded the contract to partner with the college on the redesign and redevelopment of the website. Work is slated to begin in mid-October beginning with an all college survey to gain feedback from faculty, staff, and students. Your input through this survey is valuable, so please watch for this to arrive in your email inbox.

More details on the planned project timeline and what you can expect are forthcoming, so please visit this page for updates throughout the project.

July 2017

The Website Redesign Committee makes a recommendation to procurement and is waiting for approval to award the contract.

June 2017

Three vendors were invited to Central Campus for in-person presentations.

May 2017

RFP posted to invite vendor proposals.