Course Descriptions
Advertising + Graphic Design (GRD) Course Descriptions
GRD110 Typography I 2 2 3
Prerequisites: GRD151
Corequisites: None
This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification and creation of typographic elements.
Prerequisites: GRD151
Corequisites: None
This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification and creation of typographic elements.
GRD111 Typography II 2 2 3
Prerequisites: GRD110
Corequisites: None
This course is a continuation of GRD 110. Emphasis is placed on solving challenging typographic problems. Upon completion, students should be able to understand and demonstrate advanced typographic applications.
Prerequisites: GRD110
Corequisites: None
This course is a continuation of GRD 110. Emphasis is placed on solving challenging typographic problems. Upon completion, students should be able to understand and demonstrate advanced typographic applications.
GRD113 History of Graphic Design 3 0 3
Prerequisites: None
Corequisites: None
This course covers the history of graphic design and visual communications. Topics include major trends, developments, influences and directions. Upon completion, students should be able to understand, recognize and analyze important historical and world-wide cultural influences found in today’s marketing of ideas and products.
Prerequisites: None
Corequisites: None
This course covers the history of graphic design and visual communications. Topics include major trends, developments, influences and directions. Upon completion, students should be able to understand, recognize and analyze important historical and world-wide cultural influences found in today’s marketing of ideas and products.
GRD121 Drawing I 1 3 2
Prerequisites: None
Corequisites: None
This course increases observation skills using basic drawing techniques and media in graphic design. Emphasis is placed on developing the use of graphic design principles, media applications, spatial considerations, drawing styles and approaches. Upon completion, students should be able to show competence and proficiency in finished works.
Prerequisites: None
Corequisites: None
This course increases observation skills using basic drawing techniques and media in graphic design. Emphasis is placed on developing the use of graphic design principles, media applications, spatial considerations, drawing styles and approaches. Upon completion, students should be able to show competence and proficiency in finished works.
GRD131 Illustration I 1 3 2
Prerequisites: ART131, GRD121
Corequisites: None
This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork.
GRD 141 Graphic Design I 2 4 4
Prerequisites: None
Corequisites: GRD151
This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.
Prerequisites: None
Corequisites: GRD151
This course introduces the conceptualization process used in visual problem solving. Emphasis is placed on learning the principles of design and on the manipulation and organization of elements. Upon completion, students should be able to apply design principles and visual elements to projects.
GRD 142 Graphic Design II 2 4 4
Prerequisites: ART121, ART131, GRD151, GRD110 or DES135
Corequisites: None
This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of elements of brand identity programs, such as logos, publications, advertisements, websites and other applications. Upon completion, students should be able to effectively apply design principles and visual elements to a wide variety of business identity and communication problems.
Prerequisites: ART121, ART131, GRD151, GRD110 or DES135
Corequisites: None
This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of elements of brand identity programs, such as logos, publications, advertisements, websites and other applications. Upon completion, students should be able to effectively apply design principles and visual elements to a wide variety of business identity and communication problems.
GRD151 Computer Design Basics 1 4 3
Prerequisites: None
Corequisites: None
This course covers designing and drawing with various types of software applications for advertising and graphic design. Emphasis is placed on creative and imaginative use of space, shapes, value, texture, color and typography to provide effective solutions to advertising and graphic design problems. Upon completion, students should be able to use the computer as a creative tool.
Prerequisites: None
Corequisites: None
This course covers designing and drawing with various types of software applications for advertising and graphic design. Emphasis is placed on creative and imaginative use of space, shapes, value, texture, color and typography to provide effective solutions to advertising and graphic design problems. Upon completion, students should be able to use the computer as a creative tool.
GRD152 Computer Design Tech I 1 4 3
Prerequisites: GRD151
Corequisites: None
This course covers complex design problems in interactive and online contexts. topics include usability and the appropriate use of typography, image and organization to communicate a message in an online environment. Upon completion, students should be able to use appropriate computer software to create professional interactive design solutions.
Prerequisites: GRD151
Corequisites: None
This course covers complex design problems in interactive and online contexts. topics include usability and the appropriate use of typography, image and organization to communicate a message in an online environment. Upon completion, students should be able to use appropriate computer software to create professional interactive design solutions.
GRD167 Photographic Imaging 1 4 3
Prerequisites: None
Corequisites: None
This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photofinishing and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality. This course replaces GRD160 Photo Fundamentals.
Prerequisites: None
Corequisites: None
This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photofinishing and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality. This course replaces GRD160 Photo Fundamentals.
GRD180 Interactive Design 1 4 3
Prerequisites: GRD152
Corequisites: None
This course covers skills and techniques used in designing interactive presentations. Emphasis is placed on design, including interface design, color, illustration, scripting, audio, typography and animated elements. Upon completion, students should be able to design and produce interactive presentations
Prerequisites: GRD152
Corequisites: None
This course covers skills and techniques used in designing interactive presentations. Emphasis is placed on design, including interface design, color, illustration, scripting, audio, typography and animated elements. Upon completion, students should be able to design and produce interactive presentations
GRD241 Graphic Design III 2 4 4
Prerequisites: GRD142, GRD111, GRD282
Corequisites: None
This course is an advanced exploration of various techniques and media for advertising and graphic design. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving. Competence in analyzing and translating ideas and design solutions to clear, comprehensive visual layouts and mockups is to be stressed.
Prerequisites: GRD142, GRD111, GRD282
Corequisites: None
This course is an advanced exploration of various techniques and media for advertising and graphic design. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving. Competence in analyzing and translating ideas and design solutions to clear, comprehensive visual layouts and mockups is to be stressed.
GRD242 Graphic Design IV 2 4 4
Prerequisites: GRD241
Corequisites: None
This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create and produce designs for reproduction. Students should be able to design and produce projects which demonstrate understanding and experience through the printed stage or final production level.
Prerequisites: GRD241
Corequisites: None
This course is a continuation of GRD 241. Emphasis is placed on using advanced media techniques, concepts, strategies and professionalism in all aspects of design. Upon completion, students should be able to conceptualize, create and produce designs for reproduction. Students should be able to design and produce projects which demonstrate understanding and experience through the printed stage or final production level.
GRD263 Illustrative Imaging 1 4 3
Prerequisites: GRD131, GRD141, GRD151
Corequisites: None
This course covers the creative manipulation of images utilizing digital techniques of masking, layering, airbrushing and painting. Topics include the aesthetic analysis of visual imagery as well as the legalities of manipulating images. Upon completion, students should be able to utilize software applications to creatively manipulate and illustratively build digital images which accomplish design objectives.
Prerequisites: GRD131, GRD141, GRD151
Corequisites: None
This course covers the creative manipulation of images utilizing digital techniques of masking, layering, airbrushing and painting. Topics include the aesthetic analysis of visual imagery as well as the legalities of manipulating images. Upon completion, students should be able to utilize software applications to creatively manipulate and illustratively build digital images which accomplish design objectives.
GRD265 Digital Print Production 1 4 3
Prerequisites: GRD151, GRD142
Corequisites: None
This course covers preparation of digital files for output and reproduction. Emphasis is placed on output options, separations, color proofing and cost and design considerations. Upon completion, students should be able to prepare files and select appropriate output methods for design solutions.
Prerequisites: GRD151, GRD142
Corequisites: None
This course covers preparation of digital files for output and reproduction. Emphasis is placed on output options, separations, color proofing and cost and design considerations. Upon completion, students should be able to prepare files and select appropriate output methods for design solutions.
GRD280 Portfolio Design 2 4 4
Prerequisites: GRD152, GRD111, GRD241
Corequisites: None
This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.
Prerequisites: GRD152, GRD111, GRD241
Corequisites: None
This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials.
GRD282 Advertising Copywriting 1 2 2
Prerequisites: ENG111 and GRD141
Corequisites: None
This course covers copywriting for print, electronic and broadcast advertising and promotion. Topics include advertising strategies, proposals, headlines, slogans and text copy for various types of advertising. Upon completion, students should be able to write and articulate advertising proposals and understand the ethical and regulatory environment for advertising.
GRD285 Client/Media Relations 1 2 2
Prerequisites: GRD142 and GRA121 or GRA152 or GRD152
Corequisites: None
This course introduces media pricing, scheduling, and business ethics. Emphasis is placed on communication with clients and determination of clients’ advertising needs. Upon completion, students should be able to use professional communication skills to effectively orchestrate client/media relationships.
